(This article was written in June 2008)
A corporate website is common sense these days, but using the social web to market your company, brand, products or services is not in the marketing textbooks yet. And that’s a shame, because the social web can improve your online visibility massively, providing an ROI you can only dream of in other media.
No need to worry, it’s not too late to start improving your online presence. Get yourself a cup of coffee, sit back, relax and discover why and how your company should engage in Social Media Marketing (SMM).
- The Internet Is Changing
- The New Online Marketing Mix
- How Important Is The Social Web?
- Why Should Your Company Engage in Social Media Marketing (SMM)?
- Social Media Marketing Opportunities
- Social Media Marketing Pitfalls And Difficulties
- Social Media Marketing Possibilities
- Corporate Blogging
- RSS-feeds
- Viral Marketing
- Guerrilla Marketing
- Professional Networking Sites
- Fun Networking Websites
- Online Maps
- Video and Photo Sharing Websites
- Other Social Media Marketing Possibilities
- Nokia N95: a universal Social Media Marketing Campaign
- Social Media Marketing Tag Cloud
- Social Media Marketing Resources
