16. Other Social Media Marketing Possibilities

The overview above is far from complete. A lot of other possibilities are at hand to market your company on the social web. A non-exhaustive list of other possibilities:

  • Funny or controversial online games.
  • Start a forum to service your customers.
  • Create microsites to support the launch of a new product and allow people to share their experiences.
  • Podcasting.
  • Offer free tools, software, widgets, e-books, … and spread the word.
  • Link building: increase the number of incoming links to your website or blog.
  • Link baiting: create irresistible content that people want to link to.
  • Social bookmarking websites.
  • Online contests.

Next: NOKIA N95: A UNIVERSAL SOCIAL MEDIA MARKETING CAMPAIGN >>

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