The overview above is far from complete. A lot of other possibilities are at hand to market your company on the social web. A non-exhaustive list of other possibilities:
- Funny or controversial online games.
- Start a forum to service your customers.
- Create microsites to support the launch of a new product and allow people to share their experiences.
- Offer free tools, software, widgets, e-books, … and spread the word.
- Link building: increase the number of incoming links to your website or blog.
- Link baiting: create irresistible content that people want to link to.
- Social bookmarking websites.
- Online contests.