Of course Social Media Marketing is not just a good news show:
- SMM is an engagement, it takes time and effort. If you are not willing to spend the time needed, you might as well just not do it.
- Your company needs an open mind: bad things will show up, live with it and act upon it.
- SMM is not the easiest way to market your products or services.
- There is an infinite number of possibilities to market your company online, the art is in finding the right channels/websites that will help you and improve your brand.
And remember, happy customers share their experience with an average of 8 people, unhappy customers with an average of 22; this is no different on the internet.