6. Social Media Marketing Pitfalls And Difficulties

Of course Social Media Marketing is not just a good news show:

  • SMM is an engagement, it takes time and effort. If you are not willing to spend the time needed, you might as well just not do it.
  • Your company needs an open mind: bad things will show up, live with it and act upon it.
  • SMM is not the easiest way to market your products or services.
  • There is an infinite number of possibilities to market your company online, the art is in finding the right channels/websites that will help you and improve your brand.

And remember, happy customers share their experience with an average of 8 people, unhappy customers with an average of 22; this is no different on the internet.

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