Social Media Marketing Resources

BIBLIOGRAPHY

Peter Morville, Ambient Findability: What We Find Changes Who We Become.
O’Reilly Media, September 2005

Christopher Locke, Rick Levine, Doc Searls and David Weinberger, The Cluetrain Manifesto: The End of Business as Usual.
Basic Books, January 2001

Ofcom, Office of Communications (UK), Social Networking, a quantitative and qualitative research report into attitudes, behaviours and use.
April 2008
(http://www.ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/socialnetworking/report.pdf)

ONLINE RESOURCES

METCALFE’S LAW

Metcalfe’s Law on Wikipedia: http://en.wikipedia.org/wiki/Metcalfe’s_law
How Can Metcalfe’s Law Be Updated for Web 2.0?: http://web2.sys-con.com/read/259624.htm

LINKABILITY

Link popularity on Wikipedia: http://en.wikipedia.org/wiki/Link_popularity
Linkability: http://lorelle.wordpress.com/2005/10/05/linkability-link-popularity/

FINDABILITY

Findability on Wikipedia: http://en.wikipedia.org/wiki/Findability

THE CLUETRAIN MANIFESTO

The Cluetrain Manifesto on Wikipedia: http://en.wikipedia.org/wiki/Cluetrain_Manifesto

ALLAN JENKINS

Allan Jenkins’ Desirable Roasted Coffee: http://allanjenkins.typepad.com/

WOMMA

Word of Mouth Marketing Association: http://www.womma.org

BLOGGING

WordPress: http://www.wordpress.com and http://www.wordpress.org
Google Blogger: http://www.blogger.com/
Microsoft and Social Media: http://www.slideshare.net/crossthebreeze/customer-first-07
Corporate blog on Wikipedia: http://en.wikipedia.org/wiki/Corporate_blog
The 15 most popular corporate blogs: http://mariosundar.wordpress.com/2008/05/05/top-15-corporate-blogs-ranked-may-2008/

RSS-FEEDS

RSS on Wikipedia: http://en.wikipedia.org/wiki/Rss
Feedreader: http://www.feedreader.com/
Google Reader: http://www.google.com/reader
Feedburner: http://www.feedburner.com

VIRAL MARKETING

Viral Marketing on Wikipedia: http://en.wikipedia.org/wiki/Viral_marketing
The Secret Strategies Behind Many Viral Videos: http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/
Viral cases: http://www.viralmatters.com/ and http://www.illegaladvertising.com/

GUERRILLA MARKETING

Guerrilla Marketing on Wikipedia: http://en.wikipedia.org/wiki/Guerrilla_marketing

SOCIAL NETWORKING SITES

Social Networking on Wikipedia: http://en.wikipedia.org/wiki/Social_networking
A list of social networks: http://en.wikipedia.org/wiki/List_of_social_networking_websites

MAPS

Google Maps: http://maps.google.com
Live Search Maps: http://maps.live.com/

VIDEO/PHOTO SHARING WEBSITES

Blendtec on Wikipedia: http://en.wikipedia.org/wiki/Will_It_Blend%3F

TAG CLOUD

Tag Cloud on Wikipedia: http://en.wikipedia.org/wiki/Tag_cloud
Create your own Tag Cloud: http://wordle.net/

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