4. Why Should Your Company Engage in Social Media Marketing?

A modern online marketing mix isn’t complete without social media awareness. Publishing a corporate website just isn’t sufficient anymore. There are so many places online your company can and should take advantage of.

But why is that? What is the advantage in the long run? Social Media Marketing improves some really important website and internet factors:

  • Online visibility
  • Linkability
  • Findability

Online visibility
Potential and existing customers can encounter your company online without actively searching your specific brand, products or services. Your company will be visible on websites that don’t belong to your company.

Linkability
Maintaining a positive online image through social media, your website will more likely be linked to from other websites and your online visibility will improve.

Findability
The more people talk about your company, your services or products, the easier it will become for people who are interested in your services to find you.

Next: SOCIAL MEDIA MARKETING OPPORTUNITIES >>

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