Books

Below you can find a selection of (online) marketing and entrepreneurship related books I have enjoyed reading (or not) and that I find relevant to share with you. Suggestions or remarks?

Purple Cow

Transform Your Business by Being Remarkable

by Seth Godin

March 2010

Cruch it!

Why NOW Is the Time to Cash In on Your Passion

by Gary Vaynerchuk

February 2010

The Dip

A little Book that teaches you when to quit (and when to stick)

by Seth Godin

February 2010

Freakonomics

A Rogue Economist Explores the Hidden Side of Everything

by Steven D. Levitt and Stephen J. Dubner

November 2009

Don’t Make Me Think

A Common Sense Approach to Web Usability

by Steve Krug

October 2009

The Twitter Book

by Tim O’Reilly and Sarah Milstein

October 2009

Influence

The Psychology of Persuasion

by Robert B. Cialdini

September 2009

The Google Way

How One Company Is Revolutionizing Management as We Know It

by Bernard Girard

August 2009

Actionable Web Analytics

Using Data to Make Smart Business Decisions

by Jason Burby, Shane Atchison and Jim Sterne

June 2008

Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim and Renée Mauborgne

May 2008

Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

by Geoffrey A. Moore

March 2008

The Discipline of Market Leaders

Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy and Fred Wiersema

February 2008