Books
Below you can find a selection of (online) marketing and entrepreneurship related books I have enjoyed reading (or not) and that I find relevant to share with you. Suggestions or remarks?
Transform Your Business by Being Remarkable
by Seth Godin
March 2010
Why NOW Is the Time to Cash In on Your Passion
by Gary Vaynerchuk
February 2010
A little Book that teaches you when to quit (and when to stick)
by Seth Godin
February 2010
A Rogue Economist Explores the Hidden Side of Everything
by Steven D. Levitt and Stephen J. Dubner
November 2009
A Common Sense Approach to Web Usability
by Steve Krug
October 2009
by Tim O’Reilly and Sarah Milstein
October 2009
The Psychology of Persuasion
by Robert B. Cialdini
September 2009
How One Company Is Revolutionizing Management as We Know It
by Bernard Girard
August 2009
Using Data to Make Smart Business Decisions
by Jason Burby, Shane Atchison and Jim Sterne
June 2008
How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim and Renée Mauborgne
May 2008
Marketing and Selling Technology Products to Mainstream Customers
by Geoffrey A. Moore
March 2008
The Discipline of Market Leaders
Choose Your Customers, Narrow Your Focus, Dominate Your Market
by Michael Treacy and Fred Wiersema
February 2008















