Books 2008

Actionable Web Analytics

Using Data to Make Smart Business Decisions

by Jason Burby, Shane Atchison and Jim Sterne

June 2008


Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim and Renée Mauborgne

May 2008


Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

by Geoffrey A. Moore

March 2008


The Discipline of Market Leaders

Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy and Fred Wiersema

February 2008

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