Using Data to Make Smart Business Decisions
by Jason Burby, Shane Atchison and Jim Sterne
June 2008
How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim and Renée Mauborgne
May 2008
Marketing and Selling Technology Products to Mainstream Customers
by Geoffrey A. Moore
March 2008
The Discipline of Market Leaders
Choose Your Customers, Narrow Your Focus, Dominate Your Market
by Michael Treacy and Fred Wiersema
February 2008