Disrupt the System

Didn’t make any 2010 resolutions myself, but I kinda liked this list I stumbled on:

  • Flip around your pronouns when storytelling, especially where they have been heavily gendered
  • When talking to someone who uses gendered pronouns, gently suggest they read the previous suggestion
  • Look people in the eye and smile at them as you walk by them
  • Diversify your examples
  • Call out sexist, racist, homophobic, xenophobic or any other ‘minority group as stereotype’ jokes, references, slurs or language
  • Don’t buy products from companies that offend you or treat you badly
  • Take the time to talk with people with vastly different opinions
  • Take the time to get to know people with vastly different experiences of the world
  • Start taking people to task who talk about new media marketing in the same way Mad Men used old media marketing
  • Admit to your mistakes
  • Get to know your neighbours
  • Don’t take bribes
  • Leave product reviews
  • Demand your data
  • Use all the tools available to you to call out injustices and bad experiences

Happy 2010!


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