Disrupt the System
Didn’t make any 2010 resolutions myself, but I kinda liked this list I stumbled on:
- Flip around your pronouns when storytelling, especially where they have been heavily gendered
- When talking to someone who uses gendered pronouns, gently suggest they read the previous suggestion
- Look people in the eye and smile at them as you walk by them
- Diversify your examples
- Call out sexist, racist, homophobic, xenophobic or any other ‘minority group as stereotype’ jokes, references, slurs or language
- Don’t buy products from companies that offend you or treat you badly
- Take the time to talk with people with vastly different opinions
- Take the time to get to know people with vastly different experiences of the world
- Start taking people to task who talk about new media marketing in the same way Mad Men used old media marketing
- Admit to your mistakes
- Get to know your neighbours
- Don’t take bribes
- Leave product reviews
- Demand your data
- Use all the tools available to you to call out injustices and bad experiences
Happy 2010!
