How about this one? You are going out for lunch and decide to have a quick burger or a healthy salad. You end up at 4food in New York where you can create your own personal menu from hundreds of ingredients (the combination of ingredients makes it possible to compose up to 200.000.000 different menus). You order your personal menu, eat your lunch and if you are satisfied with the combination, you give it a name and you share your own personal menu to your friends and followers on Twitter, Facebook or Foursquare.
“4food, de-junking fast food“
And now the really smart part: if someone else comes in to 4food and orders your menu, you get a 25 cent credit for your next lunch. So the more popular your menu creation, the more lunches you can have for free…
“You are what they eat!“
Now that smartphones are becoming more and more mainstream, we can see new initiatives like this pop up every day. They tap into the possibilities of mobile internet access combined with geolocation services, and we must admit some very good ideas have already seen daylight. I personally like this one a lot because of the viral effect and the fact that the target group of young professionals looking for a healthy and fast lunch intersects exactly with the early adapters of mobile technology (They all own iPhones, don’t they? And their friend too…).
Great initiative in my humble opinion, hope 4food will make it work…
“I attempted to highlight some of the interesting facets of the bit.ly data set…”
I was surprised about the amount of data available to bit.ly and how it can be used. The examples all seem light and funny, but I’m convinced the people at bit.ly can derive a lot of insights from their data sets (just like the people at Twitter…). Maybe this should (or will) become the golden business model to monetize their services.
Thousands of companies use Google AdWords to find candidates for their job vacancies, and it seems to work. But how about setting up a Google AdWords campaign to get the job of your dreams? Sounds impossible? Well, it isn’t…
Alec Brownstein wanted to work in a top advertising agency but couldn’t find a way to get an interview with the guys he wanted to work for. So he decided to turn to Google AdWords, set up a campaign using only the names of some of the top creative talents he wanted to work for and count on the fact they would Google themselves from time to time (aka “ego search“).
When top advertising creative directors Googled themselves, they got a message from me asking for a job.
Nobody else was advertising on their names, so he managed to get a CPC (cost-per-click) of $ 0.10. By the time his campaign had consumed the massive amount of $ 6, he got his job interviews and at this moment he is working at Y&R New York.
Innovative use of Google AdWords? Or just a lucky shot that will be copied in the months to come? I personally think it’s genius and that Alec has deserved his new job.