21 January 2008 2 Comments

Is Yahoo! going for universal search?

It’s only a few months since Google decided to provide its search engine result pages with additional media. The so called “universal search” was born. The Google SERP’s no longer only offer webpages, but also news, images, videos, maps, stock information,… Sure it will make our SEO work more difficult, but also more challenging. And [...]

20 November 2007 2 Comments

Discovering the World of Search Engine Marketing

Last night I stumbled across this really nice presentation by Pure Visibility, a Michigan internet marketing company. In this presentation, they really give a great introduction to what Search Engine Marketing is all about. Search Engine Optimization, Pay-per-click, Social Media Optimization, Web Analytics, Universal Search, … it’s all there. So if you’re looking for a [...]