Social – JayAre

Eat, tweet and make money

How about this one? You are going out for lunch and decide to have a quick burger or a healthy salad. You end up at 4food in New York where you can create your own personal menu from hundreds of ingredients (the combination of ingredients makes it possible to compose up to 200.000.000 different menus). You order your personal menu, eat your lunch and if you are satisfied with the combination, you give it a name and you share your own personal menu to your friends and followers on Twitter, Facebook or Foursquare.

“4food, de-junking fast food“

And now the really smart part: if someone else comes in to 4food and orders your menu, you get a 25 cent credit for your next lunch. So the more popular your menu creation, the more lunches you can have for free…

“You are what they eat!“

Now that smartphones are becoming more and more mainstream, we can see new initiatives like this pop up every day. They tap into the possibilities of mobile internet access combined with geolocation services, and we must admit some very good ideas have already seen daylight. I personally like this one a lot because of the viral effect and the fact that the target group of young professionals looking for a healthy and fast lunch intersects exactly with the early adapters of mobile technology (They all own iPhones, don’t they? And their friend too…).

Great initiative in my humble opinion, hope 4food will make it work…

To end, the complete 4food story:

via

Facebook, don’t be evil!

“Don’t be evil“, the informal corporate Google motto, doesn’t seem to count for social networking website Facebook. While (online) privacy is becoming a bigger concern day after day, Facebook changed their Terms of Use in favor of, yes you guessed it, Facebook.

Most people don’t seem to know (or recognize) they give up the rights to everything they post on Facebook:

“You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof.“

But nothing new so far. The really new thing in the Facebook Terms of Use is that deleting your content or even your account is no longer preventing Facebook from using it. These lines were removed during the last revision:

“You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.“

In other words, everything you post, share and upload to Facebook will be Facebook property… FOREVER…

Puts things in a whole different perspective, doesn’t it? If you don’t like the new Terms of Use, join the People Against the new Terms of Service (TOS) group on, indeed, Facebook…