Launching a viral campaign can be one of the hardest things to do. There are some rules, but if you don’t follow them you might be even more successful.
Dan Ackerman Greenberg, co-founder of viral marketing firm The Comotion Group, wrote one of the most discussed articles ever on TechCrunch about how to launch a viral campaign. And the rules he writes about are not exactly the ones that are generally considered ethical. You might even talk about grey hat to black hat viral marketing. Fun fun fun…
