Tag: Google AdWords

The $ 6 Google AdWords Job Experiment

Thousands of companies use Google AdWords to find candidates for their job vacancies, and it seems to work. But how about setting up a Google AdWords campaign to get the job of your dreams? Sounds impossible? Well, it isn’t…

Alec Brownstein wanted to work in a top advertising agency but couldn’t find a way to get an interview with the guys he wanted to work for. So he decided to turn to Google AdWords, set up a campaign using only the names of some of the top creative talents he wanted to work for and count on the fact they would Google themselves from time to time (aka “ego search“).

When top advertising creative directors Googled themselves, they got a message from me asking for a job.

Nobody else was advertising on their names, so he managed to get a CPC (cost-per-click) of $ 0.10. By the time his campaign had consumed the massive amount of $ 6, he got his job interviews and at this moment he is working at Y&R New York.

Innovative use of Google AdWords? Or just a lucky shot that will be copied in the months to come? I personally think it’s genius and that Alec has deserved his new job.

Google for dummies

If at the next cocktail party you attend someone walks up to you and asks for the seven millionth time how you can work with Google without working for Google, these are the videos you have to show them (and shut them up forever):

As a company, Google focuses on three key areas: Search, Ads and Apps. Search is our core technology; ads are our central business proposition; and apps are the umbrella over our web-based software that you can access anywhere, any time. While each of these has a lot of technology under the hood, the basic tenets for Search, Ads and Apps are very simple. We’ve created some short videos explaining the principles behind our core services.

How Google Search works by Matt Cutts:

How Google Search Ads work by Nundu Janakiram:

How Google Apps work by Vivian Leung:

via How Google Works