A romance in search: Google’s Super Bowl ad
Yesterday Google, the advertising company that doesn’t advertise, made its debut on television by advertising during the Super Bowl breaks. The commercial is supposed to tell a Parisian love story in search:
If you watched the Super Bowl this evening you’ll have seen a video from Google called “Parisian Love”. In fact you might have watched it before, because it’s been on YouTube for over three months. We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.
More on Wired and the Google Blog
simple, yet very powerful concept!
great stuff, i love everything Google does. they have a great marketing strategy