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All JayAre blog posts

Disrupt the System

Didn’t make any 2010 resolutions myself, but I kinda liked this list I stumbled on:

  • Flip around your pronouns when storytelling, especially where they have been heavily gendered
  • When talking to someone who uses gendered pronouns, gently suggest they read the previous suggestion
  • Look people in the eye and smile at them as you walk by them
  • Diversify your examples
  • Call out sexist, racist, homophobic, xenophobic or any other ‘minority group as stereotype’ jokes, references, slurs or language
  • Don’t buy products from companies that offend you or treat you badly
  • Take the time to talk with people with vastly different opinions
  • Take the time to get to know people with vastly different experiences of the world
  • Start taking people to task who talk about new media marketing in the same way Mad Men used old media marketing
  • Admit to your mistakes
  • Get to know your neighbours
  • Don’t take bribes
  • Leave product reviews
  • Demand your data
  • Use all the tools available to you to call out injustices and bad experiences

Happy 2010!

The inevitable end of Microsoft adCenter Analytics

Too bad, it had some nice visual and demographic features…

Microsoft adCenter Analytics

Dear Joris,

Last March, we announced the end of the adCenter Analytics beta program. We sent a reminder e-mail about the change last October.

This e-mail message is your final reminder that all hosted services, data collection, and technical support for adCenter Analytics will end on December 31, 2009. If you want to save your historical data, please use the export feature to download your reports before that date.

Microsoft adCenter e-mail support will also end on December 31. If you have not yet found an alternative web analytics solution, here is list of companies that offer comparable analytics solutions.
Thank you for your participation in the adCenter Analytics beta program. We appreciate your contribution.

Sincerely,

The Microsoft adCenter Analytics Team

The Microsoft Analytics blog stays online and will now focus on advertising ROI and optimization.

The New Media douchebag

How to become a new media douchebag:

  1. Don’t do any real work.
  2. Talk, type, tag, text and Twitter about a lot of stuff. The greater the volume the better.
  3. Be sure to hate a lot of stuff and tell folks.
  4. Celebrate the other new media douchebags.

That’s all there is to it!

Congratz, you can now call yourself a new media douchebag ;-)


Kommon Kraft parody of Common Craft.

Google Pulp Wave Fiction

So I finally managed to get hold of a Google Wave invite (thx @prfection). After reading some of the comments Google Wave got in the blogosphere I wasn’t really that excited anymore and someone even referred to it as an improved chat box.

Google Wave

But that’s because everyone was anticipating Google Wave as the next social network or social networking 2.0 which it obviously isn’t. Google Wave is a real-time online collaboration tool that allows people to work together online. With that in mind I must say Google has done a great job and that it’s a smooth tool to work with. OK, it’s still a little slow at times, but that’s exactly the reason why Google decided to do a soft invite-only release.

This platform has a big future! If you take a look at some of the Wave tools that have been released in the last couple of days you just know Google Wave is going to be big.

An great illustration of what Google Wave can do (at the moment) and what it stands for is the Google Wave Pulp Fiction mashup by WhirledInteractive. Enjoy!


Eat this Microsoft…