Google’s answer to automated requests and queries

Google 403 forbiddenAs you all might know, Google Search doesn’t like (or even allows) automated requests and queries. If you run a script or program that handles too much requests too fast, Google will stop serving results. You might also know that when doing SEO (Search Engine Optimization) for a website, it sometimes is necessary to check the results of your efforts. In other words: sending automated requests to Google sometimes is needed.

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How the big ones implement their 404 page not found error pages

Yesterday while browsing on YouTube I ran across a 500 Internal Server Error. Never happened to me before on YouTube, but I didn’t mind. The YouTube 500 Error page seems to contain a funny message, and if there is something I like it is funny errorhandling.

YouTube 500 Internal Server Error page

A team of highly trained monkeys has been dispatched to deal with this situation. Please report this incident to customer service.

And that reminded me of something I learned when I started SEO : one of the first things you should implement when setting up a new website are user friendly AND search engine friendly errorpages. Especially the 404 Page Not Found error page is one that should be perfect. For the search engines it should return a 404 status code. For the users it must contain a clear message that says their browser asked for a non existing page and they should be able to click through to the home page or search for another page. You can find more on The Perfect 404.

So I decided to take a look at the 404 error pages from big guys like Google, Yahoo!, YouTube, Live Search, LinkedIn, … And what I found wasn’t always exactly perfect on the usability side …

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LinkedIn is more than just a networking website, use it for SEO

LinkedIn

LinkedIn, the business networking website that allows you to stay in contact with your professional contacts, can do more than just that. It also can be used as a location to plug relevant links with relevant anchor text to your websites. So when you’re building links for your website (very important these days in SEO), don’t forget LinkedIn. How to do it ? Read on…

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How to get your blog indexed by the Search Engines

So you managed to set up your new blog. You were much excited about it, told all your friends and some of them even took the effort of paying your new site a visit, but now the amount of daily visitors dropped to somewhere near freezing point.

Please, index my new website/blog

How do all those websites generate traffic ? Thanks to search engines like Google, Live and Yahoo!. Great ! But before search engines can send traffic to your site, it has to be indexed. In the post “How to SEO your WordPress blog and make Google like it” I promised to show you ways to get your new blog noticed and indexed by the search engines. So here we go : there are several ways to accomplish indexation and attract the search engine bots or crawlers to your new website, but there’s one road you don’t want to take…

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Discovering the World of Search Engine Marketing

An introduction to Search Engine MarketingLast night I stumbled across this really nice presentation by Pure Visibility, a Michigan internet marketing company. In this presentation, they really give a great introduction to what Search Engine Marketing is all about. Search Engine Optimization, Pay-per-click, Social Media Optimization, Web Analytics, Universal Search, … it’s all there. So if you’re looking for a beautiful, clear, not too technical explanation of what Search Engine Marketing is, read on.

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How to optimize your WordPress blog for the Search Engines?

SEO for WordPress blogs

Fact 1: WordPress in the best and easiest blogging system in the world.

Fact 2: search engines like Google, Live and Yahoo! really like blogs.

The reason behind the success of blogs in the Search Engine Results Pages (SERP’s) is that they really fit in the way search engines and their algorithms work today.

I’m going to show you how you can get your WordPress blog loved even more by Google and other search engines.

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